You are probably here because an email from someone at Edgewood reached your inbox and you wanted to see whether the address behind it belongs to a real firm. It does. This domain is owned and used by Edgewood Consulting Group, the same consultancy that runs edgewoodcg.com. We keep our sending domain separate from our main website so that our correspondence and our public site stay on their own footing. Nothing else lives here.

Edgewood is a sales and marketing strategy and analytics consultancy. Our clients are consumer packaged goods manufacturers, and the retailers who sell their products. We help them decide what belongs on the shelf, how it should be priced and promoted, and how to bring a retailer a recommendation that holds up in the buyer's office. The work runs along three lines: Insights, Innovation and Implementation. We gather the evidence, we build the recommendation, and we stay until it is executed.

We do not hand over software and leave. Edgewood's own people run the numbers and then sit with your category, sales and brand teams through the retailer meetings and the shelf reset. If a piece of analysis does not lead to an action, we do not produce it.

How we get in touch, and how to stop us

We write to people whose roles sit close to the problems we work on: category management, shopper insights, sales and customer leadership, and net revenue management at manufacturers that sell through the major US retail channels. The messages come from a named person at Edgewood, to a work address, and only when we have a specific reason to think the work could matter to your business. Occasionally we may follow up by phone or by post to a business address.

If you would rather not hear from us, reply to any email and say so, in any words. We will stop promptly and add your details to a list that keeps you from being contacted again, whatever source your name came from. You can also reach us through the contact page on our main website. Our privacy policy explains in plain terms what we hold about the people we write to and how we use it.

Areas of work

• Assortment optimization through AssortmentEdge®, run retailer by retailer and tied to that retailer's planogram, delivering item-level recommendations a buyer can act on.
• Trade Probes, structured interviews with senior buyers and category managers at major retailers, reported back with implications and recommended actions.
• Net revenue management through RevenueEdge™, a full-market simulation that links launch and discontinuation decisions to margin.
• Shopper decision hierarchy research, the study of how shoppers choose and substitute within a category.
• Price and trade spend analysis, so that promotions are judged on what they return.
• Category thought-leadership platforms that give a manufacturer a point of view retailers want to hear.

Our retailer experience covers grocery, drugstore and mass merchandise, along with warehouse clubs, dollar stores and online marketplaces.

Where to find more

Everything about our services, our approach and the people behind the firm is on Our main website. If you have a question, a category you want to talk through, or simply want to confirm that a message you received was ours, Write to us through the contact page. A person reads every note.

With thanks for taking the time to check,

Edgewood Consulting Group